Is in the Perfect Location
Like any other business, you need to ensure that you have a consistent flow of customers. Setting up the food hall in high foot traffic areas can cut down on marketing costs.
Depending on your theme, you might like it near resorts or in the city where all the action attracts local and international tourists. If you want a faster pace, you could set it up near offices where a happy hour and lunchtime call for speed and quality in food presentation.
Don’t just settle on placing a food hall near a resort or office complexes; place it in a high traffic area, or near a brewery. This way, the food hall will always be the first choice people see before mapping directions to other restaurants. As you already know, out of sight, out of mind.
Is Highly Engaged with the Environment and Community
Consumers are usually very interested in supporting small and local businesses. While developers provide furniture, vendors could add their personal touch to spice things up. This will give each space a unique, endearing flair that resonates more with the consumers. I know I would go for a taco place that is locally sourcing their ingredients from a nearby farmer’s market.
Even something as simple as designing the food hall around the community itself will boost sales. For example, Rock Row, a food hall in Portland, was designed around Maine’s brewery community. The space had tasting rooms where brewers could showcase local products to the community, thus drastically scaling up their businesses and the food hall.
Properly Targets the Right Consumers
A food hall will satisfy various food concepts providing potential in bringing in a broad audience. The key is achieving the correct mixture of restaurants inside the food hall to give guests a perfect balance.
Defining your target customers’ range properly will help you figure out which type of vendors to select. If you’re a vendor, it will help you pick the food hall that fits your preferences. It’s a little something we like to call finding the ideal vendor mix.
Takes Advantage of the Competitive Edge
As much as a food hall provides a thrilling culinary adventure, it still faces competition from other standalone restaurants. This is where you could take advantage of the communal dining area and enforce a secondary idea.
Food halls are usually broken down into three identities- marketplaces, incubators, and community-focused halls. The general rule of thumb is that your secondary idea comes from one of the three. Community-focused food halls integrate some fun into the food experience with activities and live performances, especially during the holidays.